Employee Phishing Simulation Training Programme
Phishing simulation is a controlled security exercise in which your employees receive realistic phishing emails created by your security team, designed to test whether they click malicious links, submit credentials, or correctly report the threat. Staff who interact with the simulated phishing receive immediate, contextual training. The programme r
Phishing simulation is a controlled security exercise in which your employees receive realistic phishing emails created by your security team, designed to test whether they click malicious links, submit credentials, or correctly report the threat. Staff who interact with the simulated phishing receive immediate, contextual training. The programme runs continuously — measuring and improving your organisation's real-world phishing resilience over time.
Why This Matters
What's Included
Everything you get with this managed service.
Step 1: Baseline Assessment
The programme begins with a baseline simulation — a phishing email sent to all participants without advance warning. This establishes your current click rate, credential submission rate, and reporting rate, giving a clear picture of where you are starting from. Baseline results are provided to leade
Step 2: Simulation Campaign Design
AMVIA designs a simulation campaign tailored to your business. Simulations are not generic — they reference your industry, your tools (mentioning your IT ticketing system, your HR platform, your Microsoft 365 environment), and use realistic sender names and branding. The goal is to test your staff a
Step 3: Immediate Training for Clickers
Staff who click a link, submit credentials, or open an attachment in a simulation receive immediate, contextual training — a short (two to three minute) learning module that explains what they just experienced, what the warning signs were, and what they should have done instead. This just-in-time tr
Step 4: Targeted Follow-Up Training
After each simulation cycle, AMVIA produces a report identifying which staff members clicked, which submitted credentials (the highest-risk outcome), and which correctly reported the simulation as suspicious. Staff with repeated click-through behaviour receive targeted follow-up training — additiona
Step 5: Ongoing Simulation and Measurement
The programme runs continuously — typically monthly or quarterly simulations of increasing sophistication. As staff become more capable, simulations become more targeted and technically convincing to continue developing their awareness. Monthly reporting tracks your organisation's click rate, report
Cyber Insurance
Cyber insurers increasingly require evidence of security awareness training, and many specifically ask about phishing simulation programmes. AMVIA's programme provides quarterly reports that demonstrate ongoing staff training, suitable for insurance renewal documentation.
How We Run Your Phishing Programme
From first simulation to security culture change — measurable results within 90 days.
Programme Setup
We configure your simulation platform, import your user list, and design phishing templates relevant to your industry.
Initial Simulation
A realistic phishing email is sent to all staff — measuring who clicks, who reports, and who enters credentials.
Targeted Training
Staff who fall for simulations receive immediate, contextual training — building awareness at the point of failure.
Continuous Testing
Monthly simulations with increasing sophistication, tracking improvement trends and identifying persistent risk areas.
Why Choose AMVIA for Phishing Simulation
UK-based specialists delivering measurable results for businesses of every size.
Sheffield-Based, UK-Focused
Our engineering and support team operates from Sheffield. We understand UK compliance requirements, network infrastructure, and the specific challenges facing British businesses.
Accredited & Certified
AMVIA holds Cyber Essentials Plus, ISO 27001, and Microsoft Gold Partner status — giving you confidence that our services meet the highest UK security and quality standards.
1,200+ UK Businesses Protected
We manage IT and security for over 1,200 UK businesses across sectors including legal, finance, healthcare, and professional services. Our track record speaks for itself.
Fast, Responsive Support
Critical issues are responded to within one hour. Our helpdesk is available by phone, email, and portal — with dedicated account managers who know your environment.
Client testimonial coming soon — AMVIA protects over 1,200 UK businesses.
— AMVIA Client
Get Started
Fixed monthly pricing. No lock-in contracts.
Frequently Asked Questions
Phishing simulation training involves sending realistic, controlled phishing emails to employees to test whether they click malicious links or submit credentials. Staff who interact with the simulation receive immediate training. The programme runs continuously over time to measure and improve the organisation's real-world phishing resilience.
Phishing simulation is a standard, widely accepted security practice. The purpose is not to catch or punish staff — it is to provide realistic, experiential training in a safe environment, with no real consequences for clicking. Programmes are most effective when framed positively: the company is investing in helping staff protect themselves and the business. AMVIA recommends communicating the existence of a phishing simulation programme to staff (as an awareness measure) without revealing when specific simulations will run.
Monthly simulations provide the best improvement trajectory. Quarterly simulations are sufficient for organisations with resource constraints. Annual simulations are better than nothing but do not provide enough training frequency to achieve meaningful improvement.
AMVIA's reporting identifies persistent clickers — staff who click in multiple consecutive simulations despite receiving training. These individuals receive targeted, enhanced training. In some cases, a conversation between the manager and the employee is appropriate. The programme is never punitive — the goal is improvement, not blame.
Yes. Most UK cyber insurers accept phishing simulation as evidence of security awareness training, and many specifically ask about it in renewal questionnaires. AMVIA provides compliance-ready reports that document programme scope, frequency, and improvement metrics.
Yes. Most UK cyber insurers accept phishing simulation as evidence of security awareness training, and many specifically ask about it in renewal questionnaires. AMVIA provides compliance-ready reports that document programme scope, frequency, and improvement metrics.
Related Resources
Phishing Protection for UK Businesses
Phishing Protection for UK Businesses
Email Security and Phishing Protection
Email Security and Phishing Protection
How to Recognise a Phishing Email
How to Recognise a Phishing Email
Phishing Simulation and Security Awareness Training
Phishing Simulation and Security Awareness Training
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